Executive Level Coaching

Marketing Models For Business Coaches

For any business to succeed a good marketing strategy is very necessary to keep up with the growing competition. The employees get completely stressed out with the demanding market situations and find it difficult to keep pace with the ever-increasing competition. Today’s business owners find themselves surrounded by many consultants and business coaches. If you are a business coach, you know that attracting new clients has become even more difficult. So how do you keep your existing clients and add new clients to your list. For that you should have a marketing strategy for yourself.

Limiting yourself to making calls, participating in networking events and seminars and posting a web site would not give you the desired results. You will have to rely on the various marketing models. If applied correctly and with thorough understanding of the minute details of marketing, you can achieve the major boost in the business in the long run. The marketing plan should always be aligned to the sales plan.

The known marketing models AIDA (Attention, Interest, Desire, Action) and 4Ps (Product, Price, Promotion and Place) help businesses to get the introduction needed for the product or service. Another well-known model, which is successful for the business coaches, is the Hansel and Gretel Model based on the famous story by Brothers Grimm. The siblings who were left in the woods by the evil stepmother used breadcrumbs as a trail to return home.

The model promotes the idea of not giving out the entire plan of your services to the prospective clients in one go. You leave a few crumbs for them, a glimpse of your services. If the prospective clients like the crumbs they would ask for more, then you may give them half a slice of bread, then a slice and then the entire loaf. Once the prospective client is satisfied with the information about your services, he is bound to become your client.

To create the trail of breadcrumbs you could start off with articles, Ezines, Ebooks and teleconferences. They are easy to design and can be made very interesting and interactive. This should be a part of your marketing plan. The half slice of bread may be given away via free speeches or one or two complimentary sessions. A full slice of bread can be low investment seminars that costs around $20 per person. Further you may offer some more slices by way of workshops with investment ranging from $45 to $95. If the prospective client is still buying your slices but is not ready for a long-term commitment you could consider half a loaf. You may offer a monthly coaching with an incentive to purchase that for several months.

The model has shown significant results of up to 300% increase in the sign-ups on the websites. Even if you get one new client from a ‘speaking engagement’ and a list of prospective clients for the next workshop or seminar this model works for you. With some patience and use of the proven sales process you can double your business. Using the appropriate model for marketing your business coaching services you will surely accomplish a good business income via your services.